Whiting Bros on the Mother Road

Photo by Kathy Weiser

Gas was just as important to those early Mother Road travelers as it is to the road journeyer of today. But back then it was different – a lot different. Before 1910, there was little need for gas stations, as automobile ownership was only held by wealthy hobbyists, who were required to obtain fuel from the local kerosene refinery. Later, after Henry Ford perfected mass production in 1908, vehicle prices were more affordable for the masses. To adjust to the demand, gas was then sold by the bucketful at general stores, liveries, hardware stores, and repair shops. Arduously, the gas was poured in buckets and then funneled it into their gas tanks.

However, that all changed when the first gas pump was invented. In no time at all, shed-like structures, housing a gas pump or two, began to appear along the roads. Before long, the term “Filling Station” was adopted for these many curbside businesses.

By 1910, gas stations began building bigger structures that included offices. The earliest companies, such as Shell and Standard Oil, began to take advantage of the space on the side of the buildings, painting their logos and names across the side. By the 1920s, gas station buildings often included canopies, added to protect their customers from the heat or rain.

After Route 66 began to barrel through the eight states, gas stations started offering repairs and other services and the structures were enlarged again as service bays were added to the buildings. These structures continued to evolve over the years to the place that they are today, sometimes no bigger than those first early structures.

It was during the same year that Route 66 began to be built that the Whiting Brothers discovered that with just a little lumber from their father’s mill, they could easily construct a profitable gas station. Originally founded in Saint John, Arizona in 1926, Whiting Brothers Station soon became a familiar sight all along Route 66, as well as other areas in the Southwest.

Extremely profitable, the brothers continued to expand their empire, adding souvenir shops, cafes, and Whiting Brothers Motor Inns to many of their stations. For years and years, the Whiting Brothers businesses were a staple along the Mother Road, along with Stuckey’s, Burma-Shave signs, and Indian Joe’s Trading Posts.

Alas, along with so many other profitable businesses along Route 66, the Whiting Brothers ended in the 1990s.

Today, with the exception of one remaining Whiting Brothers Station in Moriarty, New Mexico, and a few buildings that have been utilized for other businesses purposes, all that’s left of the Whiting empire are its fading yellow and orange signs and crumbling buildings. Soon, these too will most likely disappear, ending another chapter of Route 66 history.

Listed below are the remains of Whiting Brothers Stations and Motels and what is known about them today. If you have information on another station or motels or know what has become of them please send us an email.

Arizona

Whiting Bellemont 1982 - Cline Library

Whiting Brothers in Bellemont in 1982, photo courtesy Cline Library.

Bellemont – Just after World War II the Whiting Brothers established a gas station here with wood from powder boxes taken from the Navajo Army Depot to build the motel section of the establishment. Today, these ruins are slowly returning to the earth. At Bellemont, go off on the abandoned section of old Route 66, east of the freeway entrance to see the remains of the old Whiting Brothers cottage park.

Flagstaff– There was once a Whiting Brothers Motor Hotel in Flagstaff located at 2134 E. Santa Fe. What has become of this building?

Holbrook – We’ve got a vintage postcard of a Whiting Brothers Deluxe Motel in Holbrook. Obviously, it no longer exists, but has it now become something else? A reader on Facebook tells us it was across from the Wigwam Motel and is now a residence.

Winslow – Once it was the first thing you would see when entering Winslow from the east. It was open for business in 1996, but four years later it was closed and boarded up. It has since been totally razed.

There was also a Whiting Brothers Motor Hotel located in Winslow but we have not been able to find what has become of it.

Yucca – Once a large complex complete with a station and a motel, all that’s left today are the signs and a large empty parking lot.

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Whiting Brothers Flagstaff

Whiting Brothers Motor Hotel in Flagstaff , Arizona, vintage postcard.

Yucca Whiting Bros Signs

At this old Whiting Brothers complex, there’s no more gas, no more groceries, and no more beds, Kathy Weiser-Alexander, January, 2015.

California

Newberry Springs Whiting

An abandoned Whiting Brothers Gas Station in Newberry Springs, California. Kathy Weiser, December 2004

Barstow – There was once a Whiting Brothers Motel here; however, we were unable to locate any photographs.  Can anyone give an update as to what became of this location?

Newberry Springs – Complete with its old gas pumps outside today with its gas rate set at 33 cents a gallon, this station closed in 1968.  Now owned by Mary McGee who has lived on Route 66 since 1977, she hopes to restore the old station as a museum and gift shop.  This location is thought to be the only Whiting Brothers Station still standing in California.

New Mexico

Gallup – There was once a Whiting Brothers Motel in Gallup as the postcard below indicates.

Additionally, there is a Thriftway gas station with a sign pole bearing “Free Coffee,” which indicates that this might have been a former Whiting Brothers station.

McCartys/San Fidel – Located between these old Route 66 towns was once a large Whiting Brothers complex which included a motel and a gas station. Though abandoned long ago due to fire damage, the old gas station remains. Where the motel once stood is nothing but a parking lot and debris. However, its majestic sign continues to stand.

Moriarty – Though no longer owned by the Whiting Brothers, this old station is the only one that continues to operate thanks to Sal Lucero, a lifelong employee of Whiting Brothers. In the 1980s, Lucero bought the station from the Whiting Brothers and never bothered to change the name. Today it continues to stand as a tribute to the heydays of Route 66.

Tucumcari – Now the Hotel Americana in Tucumcari, New Mexico, this vintage motel was once part of the Whiting Brothers Empire.

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An old Whiting Brothers Sign on Route 66 in Moriarty, New Mexico. Photo by Dave Alexander. Click for prints, downloads, and products.

San Fidel Whiting

Whiting Brothers Station between San Fidel and McCartys, New Mexico, December 2004, Kathy Weiser.

Texas

Shamrock – Now occupying what was once an old Whiting Brothers gas station is the Sugar Shack. While you can’t get gas here anymore, you are sure to enjoy a donut and cappuccino inside this vintage building.

© Kathy Weiser/Legends of America, updated December 2018

Personal Stories:

We got gas from these guys a number of times. I remember one in California, where we got caught in a sandstorm at 3:00 a.m., and the attendant wouldn’t come out and pump the gas. It took all the paint off our car! The visibility was 0! The Newberry one looks like it too. – George Senda, Concord, California, November 2005

My parents and several aunts and uncles managed those stations for Art and Earnest Whiting. I remember both of them growing up as a child. Bob Frost and Merle Farr were managers for them who basically overseen operations for the brothers. As a child, I lived in every town along old hwy 66 in Arizona as my mom and dad managed these stations and motels. From Holbrook to Yucca. And Continental Divide New Mexico. My family has many home movies taken of these locations when they were up and running in there prime during the 70’s. Its a shame to see them turning to rubble as they are today. My dad passed about 3 years ago and upon reading your article brought back many fond memories of my childhood, so thank you for sharing. – David Hopper, Tecumseh, Oklahoma, October 2014.

Also See:

Nostalgic Flashback Of The 1950s Era

The Old Harvey House Hotels & Cafes

Signs of the Mother Road

Stuckey’s is Reborn!

Valentine Diners Across the Mother Road

Where are the Burma Shave Signs?

 

2 thoughts on “Whiting Bros on the Mother Road”

  1. You missed the Whiting Bros. service station & motel at Gray Mountain, Az. just south of the Navajo Reservation boundary on US89. A good friend of mine at the time used to work there back in the 70’s as his brother-in law managed the complex. The buildings seem to be still standing but abandoned. The unusual above ground fuel tanks are still there, now painted with Navajo art but retaining the Whiting Bros yellow crowns!

  2. Old whiting bros motel in continental divide nm with sign still up. It appears to be operAting with an open sign in door. It’s not listed on the highway services exit sign.

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