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New Mexico Flag - High Country LegendsNEW MEXICO LEGENDS

A Brightly Lit Route 66 in New Mexico

 

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Albuquerque Neon Postcard

Albuquerque vintage postcard showing a neon lit street.

 

 

Route 66 is brightly lit through New Mexico, thanks to the efforts of the Route 66 Neon Restoration Project. Managed by the New Mexico Route 66 Association, partnering with the New Mexico Historic Preservation Division and the National Park Service Route 66 Corridor Preservation Office, more than ten signs have been restored to date.

From the wonderful TeePee Curio Shop in Tucumcari to the wild and crazy neon Rotosphere in Moriarty, the beauty and artistry of classic neon is once again dazzling and delighting Route 66 enthusiasts throughout New Mexico.

After World War II, companies believed advertising with neon signs helped their businesses.   Before long streets were lined with a palette of sapphire blue, ruby red, sizzling orange and emerald greens, promising all manner of adventure, home cookin’ and other travel services.  

Cowboys whirling lassos, sombreros sitting atop Mexican restaurants, teepees providing shelter for the evening, cactus, longhorn steers, and all types of neon critters adorned the night, calling out to Route 66 travelers to stop and experience something unique.

Those were the good ole’ days. But over the years, one by one, these once glorious signs began to blink into darkness, leaving little more than a peeling façade, where once brilliant colors harkened.

When the project began, applications were accepted for the restoration projects. Though businesses owners were at first skeptical that there could be a government program that was intended to directly help mom and pop businesses, many of them were pleasantly surprised when their applications were approved.

Over the next couple of years, the Route 66 Association got to work, restoring ten vintage neon signs that has resulted in business owners, as well as entire communities, renewing their pride in their Mother Road heritage. Today, Route 66 travelers are thrilled by the evening ride through these New Mexico cities with their flashing, spinning, rotating, and whirling neon.

The signs that have been restored are listed below, along with the dates they were built.

Aztec Motel (1931) Albuquerque.

El Rey Theater (1941), Albuquerque.

Westward Ho Motel (1948), Albuquerque.

Lexington Hotel (1931), Gallup.

Grants Cafe (1938), Grants

El Comedor de Anayas Restaurant (1951), Moriarty.

The Sun & Sand Motel (1965), Santa Rosa

La Cita Restaurant (1961), Tucumcari

The Paradise Motel (1955), Tucumcari

The TeePee Curios (1948), Tucumcari

 

Good job New Mexico with your brightly colored sky and the buzz of high voltage transformers!

 

 

© Kathy Weiser/Legends of America, updated June, 2010.

 

 

Westward Ho Motel in Albuquerque, New Mexico

The Westward Ho Motel in Albuquerque, New Mexico. Photo

 by Robert Garcia.

 

Moriarty New Mexico ratosphere

The rotosphere over the El Comedor restaurant in

Moriarty, New Mexico, photo by Johnnie V,

courtesy New Mexico Route 66 Association

 

Paradise Motel in Tucumcari, New Mexico

Before picture of the Paradise Motel in Tucumcari,

New Mexico, photo by Johnnie V, courtesy New Mexico

 Route 66 Association

 

Paradise Motel in Tucumcari, New Mexico

After picture of the Paradise Motel in Tucumcari,

New Mexico, photo by Johnnie V, courtesy

New Mexico Route 66 Association

 

Neon Gallup New Mexico

Gallup Neon Postcard, courtesy Gallup Chamber of Commerce

 

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From Legends' General Store

Route 66 Print Shop - Travel the virtual road of Route 66 at our Mother Road Print Shop, where you can "take home" dozens of photographs of this vintage path.

 

                 

 

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